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The Wisdom of the Pastrami Sandwich Story

Make your audience hungry. Make them want more.

Co-Sponsored by the Consultants' Training Institute® and the National Association of Certified Valuators and Analysts®

	Program Description		Online Schedule
	Who Should Attend		Free CPE Credit

As every trial lawyer knows, the best story wins. Stories are the ultimate tools of persuasion. They are the emotional glue that connects you, the expert witness, to the jury. But do you, the expert witness, know you have a story to tell?

You may be the most skilled, the most educated, and the most respected expert in your discipline, but in the courtroom, this is not enough. To be persuasive, you need to frame your direct testimony into a compelling narrative so that jurors do not just listen…they care…and they embrace your opinions. In this course, sharing the delicious wisdom of the “Pastrami Sandwich Story,” expert witness Michael Kaplan, along with communications specialist and jury trial consultant, Jesse Wilson, will help you increase the persuasive impact of your expert testimony through the power of Story.

Make your audience hungry. Make them want more.

How You Will Benefit

After completing this course, attendees will be able to:

Distinguish between expert testimony that is merely accurate, factual, and professional, and testimony that is delivered as a compelling story
Define the expert's story and how to distinguish it from counsel's story
Identify the emotional touchpoints to be integrated into the expert's story

What is Covered
In this course, we bring the worlds of expert testimony and storytelling together. We explore the process of finding and defining the expert’s story. We address integration of the expert’s work, experience, and opinions into the story, and the strategic approach to telling the story in a manner that is professional and objective, but also compelling and supportive of the theme of the case.

Who Should Attend

Financial forensics experts, valuation experts, CPAs, anyone who serves as an expert witness.

To register, select the date below and click the "Register Online" button for our online event registration. Contact Member/Client Services at (800) 677-2009 for questions or registration assistance.

One-Day Virtual Course

Dates		Time		CPE: 1 Hr
July 24, 2025		11:00 a.m.–12:00 p.m. ET

Pricing	Non-Member	Member
One (1) Hour of CPE Credit	Free	Free

CPE Hours

Delivery Method	Group Internet-Based
Program Level	Overview
Advanced Preparation	None
Prerequisites	None
Fields of Study	Business Law	1
Total CPE Hours		1

For additional NASBA sponsorship information, including refund, complaint, and/or program cancelation policies, click here.

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